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Earth Month for Planet Protectors: Bold Moves and Green Revolutions Igniting Change


April is Earth Month! We at HeyJute™ look at it as a beacon of hope and a testament to the power of collective action in fostering a sustainable future. Our journey is intertwined with the global movement towards sustainability. We have been inspired by so many incredible innovations that have led to brilliant plant-based alternatives, and ecological movements that have transformed communities worldwide; communities that are now beacons for the rest of humanity. This Earth Month, we at HeyJute™ wish to illuminate the path forward with stories of innovation, community resilience, and the undying beauty of Earth’s biodiversity. This is what this blog is about.

A vibrant gathering of diverse women stands amidst a flourishing garden to celebrate Women's History Month. They are holding a banner adorned with flowers, echoing the beauty of the lush, colorful flora surrounding them. The scene is bright and joyful, with smiles and flowers in hand, representing the diverse achievements of women. The @HeyJute social media handle in the corner signifies the company's support for inclusivity and its commitment to honoring the contributions of women to history and society.
HeyJute™ celebrates Earth Month

Innovations in Plant-Based Alternatives

It is estimated that around 381 million tonnes of plastic waste is produced annually; that is 1.04 million tonnes a day! This demands innovation in product design. And it’s happening! Innovation is bringing to shore plant-based alternatives that promise a sustainable future, challenging the status quo and offering glimpses of a world free from single use plastics. Here are some examples of such products:

  • Biodegradable Plant-Based Air Cushions: By now most of us have probably seen these in the boxes Amazon sends whenever we order something online. These compostable air cushions promise are replacing plastic bubble wrap. And once industrial composting facilities become more ubiquitous, idea is that they will eventually decompose sustainably. Why use plastic when we can use air!

  • Edible Water Bottles: Look … water bottle companies like Nestle, Coca Cola or Pepsi, don’t manufacture water. They manufacture plastic bottles. That’s what we actually pay for, in more ways than just one. Did you know that approximately 1 million plastic bottles are bought around the world every minute? Every minute! This figure highlights the immense scale of consumption and the resulting pollution from single-use plastics. Furthermore, it's estimated that less than 30% of these bottles are collected for recycling, leading to a vast amount of waste ending up in landfills and oceans every year. Also, the production, transportation, and disposal of these bottles contribute significantly to carbon emissions, resource depletion, and marine pollution. For example, it takes roughly 450 years for a plastic bottle to decompose in the environment, during which time it can break down into microplastics that pose serious threats to marine life and ecosystems. These microplastics have been found in the deepest ocean trenches and the most remote beaches, indicating the global scale of the problem. This is a huge problem. So … innovation tired to save the day. What if you could eat the bottle?! Check out Oohowater. A novel approach to hydration, these biodegradable and edible water capsules were crafted from seaweed and plant extracts. "Ooho!" water pods use a seaweed extract to create a gel-like skin around the water. This skin is tasteless, though it can be flavoured or coloured, and it's entirely edible. How cool! But ... the company didn't make it. The no-plastic-needed concept turned Ooho edible water into a bit of a viral sensation. But the idea wasn't as sustainable as the company thought. The spheres have a limited shelf life and begin to shrivel and break after a short time. Yes, this idea didn't fly, but it's still innovation. It was a brave step towards solving a massive problem and surely will inspire others to keep innovating.

a hand holding up an edible plastic bubble of water
Ooho Water you can Eat! Although the product didn't succeed, it was still a giant leap forward. Image courtesy of Oohowater.

  • Plant-Based Leather from Mushrooms and Pineapples: The fashion industry is undergoing a green revolution with the adoption of mushroom and pineapple leather, offering a sustainable and ethical alternative to traditional leather, reducing environmental impact and fostering cruelty-free practices. Plant-based leathers made from mushrooms (often referred to as Mycelium leather) and pineapples (known as Piñatex) are gaining popularity as sustainable and ethical alternatives to animal leather. Here are some brands and companies that are at the forefront of producing or utilising these innovative materials:

    • Mycelium Leather (Mushroom Leather) Producers:

      • Bolt Threads - Bolt Threads is known for their Mylo™ mycelium leather, a material developed from mushroom roots. They have partnered with several fashion brands to create products ranging from bags to clothing that utilize this sustainable material.

      • MycoWorks - Specializing in fine mycelium leather called Reishi™, MycoWorks offers a high-quality, durable material used in luxury fashion and accessories, emphasizing craftsmanship and performance.

    • Piñatex (Pineapple Leather) Producers:

      • Ananas Anam - The creator of Piñatex®, Ananas Anam produces a natural and sustainable alternative to leather made from pineapple leaf fibers. This material is used in a variety of products, from footwear to fashion accessories and upholstery.

Pineapple & Mushroom Leather. Images courtesy of &

  • Brands Utilizing Plant-Based Leathers:

    • Adidas - Adidas has explored using sustainable materials in their products, including shoes made with Mylo™ mycelium leather and other eco-friendly materials.

    • Hugo Boss - Hugo Boss launched shoes made from Piñatex, showcasing the potential of pineapple leather in high-end fashion.

    • Stella McCartney - A long-time advocate for sustainable fashion, Stella McCartney has incorporated both Mylo™ and other sustainable materials into her collections, from clothing to accessories.

    • H&M - As part of their sustainability initiative, H&M has released products made from sustainable, plant-based leathers, including Piñatex.

These companies and brands are pioneering the use of plant-based leathers, demonstrating that sustainable materials can be both luxurious and functional. As consumer demand for eco-friendly products continues to grow, more companies are likely to explore and adopt these innovative materials.

  • 100% Leaf Tableware: LilLeaf by HeyJute™ introduces an innovative line of tableware, transforming natural leaves and twigs into premium single-use plates and bowls. This groundbreaking approach offers a sustainable alternative to the conventional options available in plastic, paper, and other "green-washed" materials such as bamboo and sugar-cane, which often fall short of true environmental friendliness. Uniquely, our manufacturing process operates without the need for electricity, underscoring our commitment to minimising environmental impact. Emphasising home compostability, LilLeaf products can be broken down in a home compost setting in just 45 days, offering a practical solution that goes beyond industrial compostability. This product doesn’t even need the waste management system! LilLeaf by HeyJute™ is not just tableware; it's a step towards a greener, more sustainable way of engineering products that break down at home.

a picnic table with Sal Leaf Plates & Bowls by LilLeaf by HeyJute
LilLeaf by HeyJute™ is the world's first comprehensive line of food safe single use tableware made entirely of leaves!

Success Stories of Communities Going Green

Communities around the globe are stepping up, transforming their environments through innovative strategies and a shared commitment to sustainability. We wanted to celebrate some of these communities.

Siargao, Philippines: This gorgeous island, has emerged as a model of environmental stewardship amid its rise as a premier tourist destination, showcasing a comprehensive and multifaceted approach to sustainability. The island's initiatives range from rigorous waste management strategies, including bans on single-use plastics and promotion of recycling, to the development of eco-tourism that emphasises the use of renewable energy and water conservation by local businesses. Siargao's dedication to preserving its marine and coastal ecosystems is evident in the establishment of marine protected areas, mangrove reforestation projects, and the encouragement of sustainable fishing practices. Critical to these efforts is the engagement of the Siargao community, who are not only beneficiaries but also active participants in educational programs and sustainable practices, ensuring the longevity of the island's environmental health. By integrating environmental conservation with sustainable development and community involvement, Siargao exemplifies how destinations can thrive while preserving their natural landscapes and resources for future generations, addressing the challenges brought by increased tourism with innovative and inclusive solutions.

a man sitting on a raft made of bamboo, wearing a blue hawaiian shirt. He is surrounded by coconut trees and mangroves in Siargao, Philippines
Siargao, Philippines is an example of how ecosystems may be protected

Freetown, Sierra Leone: Freetown, the vibrant capital of Sierra Leone, is actively carving a path towards sustainability, distinguishing itself through ambitious environmental initiatives aimed at combatting urban challenges and climate change. At the heart of these efforts is the "Freetown the TreeTown" campaign, which seeks to transform the city's landscape and fortify its resilience against environmental threats by planting a million trees. This massive reforestation project not only aims to curb the effects of deforestation and erosion but also enhances urban green spaces, improving air quality and providing natural cooling areas to mitigate the urban heat island effect. Furthermore, Freetown is focusing on improving waste management systems to reduce pollution and promote recycling, alongside developing infrastructure that encourages sustainable urban mobility. Through these comprehensive strategies, Freetown is demonstrating a commitment to sustainable urban development, engaging its community in conservation efforts, and setting an example for cities worldwide in the fight against climate change and environmental degradation.

The Cotton Tree in Freetown, Sierra Leone, is a majestic Bombax ceiba tree that holds a significant place in the history and culture of the West African nation
The Cotton Tree in Freetown, Sierra Leone, is a majestic Bombax ceiba tree that holds a significant place in the history and culture of the West African nation. Image courtesy of

Bhutan: This small kingdom nestled in the Himalayas, stands out globally for its unique approach to sustainability and environmental conservation, underpinned by the philosophy of Gross National Happiness. Remarkably, Bhutan is the world's only carbon-negative country, absorbing more carbon dioxide than it emits, thanks to its vast forest cover, which encompasses over 70% of its land—an achievement that exceeds its constitutional mandate to maintain at least 60% forest coverage. Bhutan's commitment to sustainability is further illustrated by its extensive network of protected areas, which cover more than half of the country, ensuring the preservation of its rich biodiversity. This network includes national parks, wildlife sanctuaries, and biological corridors that facilitate wildlife movement and protect endemic species. Additionally, Bhutan's reliance on hydroelectric power, which constitutes the majority of its energy production, showcases its investment in renewable energy sources. The nation's policies on environmental conservation, sustainable agriculture, and responsible tourism are integral to its development strategy, ensuring that economic growth does not come at the expense of its natural heritage. Through these concerted efforts, Bhutan provides a compelling model for balancing ecological preservation with social and economic development, embodying the principles of sustainability in its governance and way of life.

Bhutan protects its environment by maintaining at least 60% of its land under forest cover, as mandated by its constitution, to preserve its rich biodiversity. HeyJute
Bhutan protects its environment by maintaining at least 60% of its land under forest cover, as mandated by its constitution, to preserve its rich biodiversity.

Curitiba, Brazil: This incredible city has earned international acclaim as a pioneer in sustainable urban planning and innovation, setting a precedent for cities worldwide. Known for its revolutionary integrated transportation system, Curitiba offers extensive bus networks and dedicated lanes that encourage public transit use, significantly reducing traffic congestion and pollution. This is complemented by over 200 kilometres of bike paths, promoting green mobility. The city's ambitious recycling program, which exchanges waste for food and transit tokens, has dramatically increased recycling rates (something we cannot say for North America) and engaged communities in environmental stewardship. Curitiba's green spaces are another testament to its commitment to sustainability, with numerous parks and forests that help regulate the climate, protect against floods, and provide residents with recreational areas. These green areas cover a significant portion of the city, thanks in part to innovative solutions like the "green exchange" program. Urban planning in Curitiba is centred on the idea that cities can be designed to meet human needs while preserving the environment, a concept that has guided its development since the 1970s. Through foresight, innovation, and community involvement, Curitiba demonstrates how urban areas can grow sustainably, improving quality of life while safeguarding the planet.

Curitiba, Brazil, protects its environment through innovative urban planning that emphasizes green spaces, extensive public transportation, and waste recycling programs. HeyJute
Curitiba, Brazil, protects its environment through innovative urban planning that emphasizes green spaces, extensive public transportation, and waste recycling programs.

The Beauty of Biodiversity

The beauty of our planet’s biodiversity is truly astonishing, reflecting the richness and complexity of life in every corner of our home in the Milky Way Galaxy. Here are some fascinating facts and figures that celebrate this incredible diversity:

Rainforests are Earth’s Treasure Chests: Tropical rainforests, covering less than 2% of Earth's surface, are home to more than half of the world's plant and animal species. This incredible density of life forms makes them some of the most biodiverse areas on the planet.

The Coral Reef Ecosystem: Coral reefs, often referred to as the "rainforests of the seas," occupy less than 0.1% of the world's ocean area, yet they support approximately 25% of all marine species. These vibrant underwater cities are hubs of biodiversity, providing essential services for marine life.

The Bird's Paradise: With over 10,000 known bird species, our planet showcases an extraordinary variety of birds, ranging from the majestic Andean condor with a wingspan of up to 3.3 metres to the tiny bee hummingbird, which is only about 5 cm long and weighs less than a penny.

A Myriad of Plants: There are over 390,000 plant species known to science, with more being discovered regularly. Plants are the backbone of all life on Earth, providing the oxygen we breathe and the foundation of most food chains.

The Insect World: Insects are the most diverse group of organisms, with estimates suggesting there could be as many as 10 million species, though only about 1 million have been identified. They play critical roles in ecosystems, including pollination, decomposition, and serving as a food source for many other species.

The Microbial Universe: Microbes, which include bacteria, viruses, fungi, and protozoa, outnumber all other living organisms on Earth. Though tiny, they have a massive impact, supporting life in every environment, from the depths of the oceans to the highest mountains.

Biodiversity Hotspots: The concept of biodiversity hotspots highlights regions with exceptionally high levels of species richness and endemism but also significant threats. There are 36 recognized biodiversity hotspots around the world, which are vital for conservation efforts as they represent just 2.4% of the Earth's land surface yet are home to more than half of the world's plant species as endemics and nearly 43% of bird, mammal, reptile, and amphibian species as endemics.

These facts underscore the miraculous diversity of life on our planet and the importance of each species in maintaining the balance and health of ecosystems. Biodiversity is not just about the variety of life forms, but also about the intricate relationships and processes that sustain life on Earth, making it a source of endless fascination and a crucial asset to protect for future generations.

Rainforests 2) Coral Reef 3) Birds 4) Plants
HeyJute™ produces hand-made products out of plant fibers which exist in harmony with the biodiversity we enjoy on Earth.


This Earth Month, let's draw inspiration from the tapestry of community actions, innovative solutions, and the intrinsic value of our natural world. At HeyJute™, we are invigorated by the stories of communities like Siargao, Freetown, Bhutan, and Curitiba, whose efforts illuminate the path towards a sustainable future. Together, embracing plant-based alternatives and championing conservation, we can contribute to a thriving planet. Join us in celebrating the wonders of our world and the collective actions that protect and preserve our shared home.





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